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Hey there!
 

I’m a Creative Director, visionary, and strategic thinker dedicated to helping companies create products that seamlessly serve both user needs and business goals. I drive innovation by leveraging technology to deliver exceptional results within tight timelines, ensuring each product is impactful, efficient, and aligned with company objectives.

Industries & Design Projects

Drove design initiatives across diverse industries, leading comprehensive design experiences and defining streamlined, effective design processes to ensure high-impact results and consistency.

Clients & Companies

Collaborated with top companies, taking pride in leading and shaping impactful design experiences that aligned with their strategic goals and elevated brand presence.

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Smita is someone who sees the most complex business problem and is able to solve it through design. Her strengths lie not only in her design skills, but in the way she approaches the work and communicates her ideas. She is able to collaborate with business and engineering partners to quickly and accurately come up with solutions as well as describe to other designers her vision. Smita is one of the best.

Kristy Derosa, Program Manager at Amazon

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